After a few years of social distancing and isolation, the world is slowly starting to feel like it has some sense of normalcy in 2023. While the pandemic is far from over, most congregations have  resumed their pre-pandemic lives. As we continue to reconnect with the world, it's important not to forget the people we may have lost touch with during this difficult time.

There are many in your congregations that still are isolated, based on medical need, fear or their inability to transition back into their past lives.

Social connection is crucial for mental health: Humans are social creatures, and we thrive on connection with others. The isolation during the pandemic has taken a toll on our mental health. Reconnecting with friends and loved ones can help us feel less lonely and more supported, which is important for our overall well-being and one of the main roles a synagogue plays in someone’s life.

Maintaining relationships takes effort: When we lose touch with people, it can be difficult to pick up where we left off and it's important to make the effort to stay connected with the people who matter to us. Even if we can't see each other in person, a phone call, email, or video chat can go a long way in keeping our relationships strong.  We should not forget about these simpler communication tools.  A phone call from the Rabbi or executive director can really go a long way and provide direct access to the needs of that congregant 

On the other hand, the pandemic has taught us the importance of community and how much we rely on each other. From essential workers to neighbors who checked in on each other, we've seen how people come together in times of crisis. Reconnecting with people we may have lost touch with can help us build stronger networks of support and resilience.

The pandemic has reminded us that life can be unpredictable and fragile. We never know when our time with someone may be cut short.  Rekindling old relationships can lead to new opportunities.  When we reconnect with people we haven't spoken to in a while, we never know what opportunities may arise. They may have new jobs, hobbies, or connections that could benefit the congregation in some way. By getting back in contact with people, we open ourselves up to new possibilities and experiences.

While it may feel daunting to reach out to people we haven't spoken to in a while, the effort is worth it. By reconnecting with old friends and loved ones, we can strengthen our connections, rebuild a congregation’s sense of community and build a more fulfilling and meaningful life.

If you have more thoughts on this topic of have questions on any other aspect of marketing your synagogue, please feel free to email me at howard@shulmarketing.com.