Synagogue communications tend to grow organically. A weekly email begins. Then another department creates its own newsletter. A Facebook page is launched. Someone creates an Instagram account. The website expands. Committees develop flyers. Text groups appear. WhatsApp groups appear. Years later, the congregation may be communicating in fifteen different ways without ever stepping back to ask whether the overall system makes sense. That is why a communications audit can be so

Boards often know how many members the synagogue has. They know the budget. They know religious school enrollment. They may know event attendance. But when the conversation turns to communications and marketing, measurement often becomes much less clear. “How many people opened the email?” “How many Facebook followers do we have?” “How many people visited the website?” Those numbers can be useful. But none of them tells the entire story. Start With the Congregation’s Objectiv

Synagogue communications are filled with events. Dinner. Lecture. Class. Concert. Family program. Social action project. Holiday celebration. The natural instinct is to communicate the details: Date. Time. Location. Cost. Speaker. Registration link. Those details are necessary. But they are rarely enough to make someone care. People Do Not Attend Because an Event Exists They attend because they expect something valuable to happen. They will learn something. Meet someone. Shar