Marketing is Leadership
Engagement isn't just a branding effort; it is a leadership priority that requires deep organizational alignment, strategic clarity, and a commitment to connecting members to the heart of your sacred community.
The Scope of Your Engagement Audit
Channel Effectiveness
A deep dive into your email open rates, website usability, and social media reach to ensure your message is landing where it matters most.
Engagement Pathways
Mapping the member journey from first-time guest to active leader, identifying gaps in follow-up and opportunities for deeper connection.
Strategic Alignment
Aligning the board, clergy, and staff under a unified vision to prevent fragmented messaging and ensure every action serves the community goal.
01
Immersion & Discovery
We begin with a deep dive into your current communications, membership data, and organizational goals to establish a clear baseline.
02
Stakeholder Alignment
Interviews with clergy, staff, and lay leaders reveal the hidden gaps between leadership vision and congregational reality.
03
Operational Roadmap
You receive a comprehensive report and strategic roadmap designed to align your team and drive measurable engagement growth.
The Audit Process
Deliverables & Outcomes
Comprehensive Audit Report: A deep-dive analysis of your current synagogue messaging, uncovering hidden communication gaps and high-impact engagement opportunities.
Strategic Implementation Roadmap: A step-by-step custom timeline with clear, realistic milestones that bring absolute clarity and alignment to your board.
Master Message Blueprint: A unified messaging framework ensuring your weekly emails, website copy, and print materials tell one cohesive, inspiring narrative.
90-Day Engagement Playbook: Practical, proven retention strategies specifically tailored to guide first-time synagogue visitors into active, lifelong members.
Why this audit works for synagogues.
Most marketing audits focus on metrics. I focus on meaning. By combining professional marketing discipline with deep congregational leadership experience, I help you uncover the barriers between your message and your members, turning passive observers into active participants.
Common Questions About the Audit
How long does the entire audit process take?
The comprehensive review and assessment period typically spans 2 to 4 weeks. This allows for deep data collection, congregant surveys, staff interviews, and board strategy sessions to ensure no rock is left unturned in your synagogue marketing.
What do we need to prepare before starting?
We will need access to your recent communications—newsletters, blast emails, social media history, and your website analytics. More importantly, we seek the commitment of your clergy and board to participate in discovery sessions that define your congregation's unique DNA.
Is this audit suitable for small congregations?
Absolutely. Engagement challenges are not exclusive to large synagogues. Smaller communities often benefit most from streamlining their efforts, helping limited staff or volunteers focus on the communication channels that yield the highest member connection.
Will you manage our marketing after the audit?
While the audit itself ends with the delivery of your strategic roadmap, ongoing support is available. Howard offers retreat facilitation and strategic coaching to help leadership teams implement the findings and maintain momentum in their engagement strategy.